Oriflame Sweden case study
A mobile e-commerce application for a global company
We have been working with the Swedish company Oriflame for 5 years providing mobile application development. It all started with a small project for the Chinese division. Today, as a trusted partner, we take care of running and developing their core online product sales application.
What problem does the Oriflame application solve?
The Oriflame application simplifies the purchasing process of over 2,000 items in 60 markets and is used regularly by millions of users per month. In addition to providing an extraordinary experience to practical purchasing, it enriches the product catalog with regular updates, augmented reality and our own product SYNEVISION.
The first assignment was to get the sales catalogue web page onto the mobile phone to help not only Oriflame consultants but also end customers simplify and speed up the purchase of thousands of different items in various markets worldwide.
We had to deal with different requirements of each country - as well as to implement a special payment system for China only. So we chose a hybrid between a native application and web view as the solution, so in practice some screens link users to the web without them realizing it providing the simplest purchasing process possible.
What did the client think?
He was excited!
As proof, the originally small project has become a long-term partnership and the development of mobile applications in SYNETECH has gained momentum. We are now involved in the process of developing the app as well as creating new features and implementing them in each market.
The Oriflame application in numbers
- 1 000 000 users use our application every month.
- 600 000 sales sessions per month.
- 3 000 products we look after sales of 2-3000 products.
- 61 markets we adjust the app, create language variations and individual multilevel marketing for each of those markets.
What is our approach to creating a global e-commerce application?
On small projects, the client tested that we didn’t just have the professional knowledge, but that we also met their goals as much as possible and went beyond what was expected of us. Our team shows above-standard commitment, delivering outputs of the highest quality and the drive to never let any of our clients down.
As an example, some of our developers learned Chinese characters to adapt the mobile app better for the Chinese market (just imagine trying to rewrite the Chinese captcha).
What does Oriflame pay us for?
The mobile app needs to be stable, work at all times, and be fast in order to run on almost any smartphone (even ones from India).
We are looking for the right technological solutions to match a business’ challenges
We are not digital labourers, we do not just want to hand in one template after another. Therefore, it is great that Oriflame includes us in the planning phase in the early stages.
The client knows their local markets best, prioritizes their needs, and together with global Oriflame IT and the Product Owner, we figure out the ideal process and technology which enables us to put our vision into practice.
For example, the Russian market has long been using Oriflame’s website for online purchases and in the beginning only 2 % of customers used our app. So we deployed an improved version of our augmented reality SYNEVISION and now the share has risen to 15 % and is still growing.
A senior and effective team who knows the application through and through
It is important that we have an internal team of top people dedicated only to developing mobile applications for Oriflame. Of course, they perceive the responsibility they have, because the huge turnover of our client and their business partners is dependant on them (and in other words on us). That is why we have been optimizing processes, whether developmental or communicative.
We cooperate very closely with ORIFLAME IT and the Oriflame “Product Owner” and it is pleasant when both the client and the team are output oriented. When this synergy is in place, we can develop mobile applications as fast and as efficient as we like.
All together = partner - partner relationship
It is very important for the information flow to work for both sides - for the developers to understand Oriflame’s priorities, but also for the client to understand what is important to us and the development of the application. We are happy to say we are doing very well together.
Clear and regular reporting contributes to mutual satisfaction.
Not every catalog uses augmented reality and it’s a pity
SYNEVISION - EXTENDED REALITY that simplifies purchasing
Nowadays augmented reality is a very inflected term, its use brings not only a wow effect, but also added value and competitive advantage to the business.
When the client needed the ability to be able to recognize any image on the pages of the catalog, we designed our own customized solution that exceeded expectations.
This gave birth to our SYNEVISION algorithm, which not only recognized the page, the product and accelerated the purchase by instantly redirecting it to the cart, but was also able to add more information to each item and play a video.
SYNEVISION has spread rapidly to all markets and in Asia they just love it.
So we are an example of how a Czech studio can be perceived as a partner in cooperation on a global project by an international client.
And that’s not all
We definitely don’t stop there. We will continue to take care of the stability and development of the current application.
We are currently working to show 3D products in augmented reality over the offline catalogue.
We are also completing a huge project that may possibly revolutionize the structure of the entire application, but it will show in time and we do not want to spill the beans just yet…
We are looking forward to new challenges like Oriflame Learning Hub with our favorite client.
Looking for a globally experienced mobile application development partner?
Do you want to get an independent view of your business plans for mobile development?
Want to differentiate your brand and engage users with augmented reality or other mobile apps?
Contact us and together we will find the best and most effective solution.